What is
omni-marketing?
Imagine the following situation:
You want to buy a new pair of shoes so you go online, do a little research until you find the right ones. You pre-order them on the website and later on, you go to the physical store and try them on. They’re a perfect fit!
When you’re about to pay for them, the shop assistant tells you that since you pre-ordered them online, you receive a 10% discount. Hurray! You pay and decide to get your receipt in your email.
You go home incredibly happy with your purchase, log into your email account and, after checking your receipt, you see a link to fill out a customer satisfaction survey. Why wouldn’t you spare 5 minutes to give this company the great feedback they deserve?
They also invite you to download their app and get a new discount next time. Isn’t this company awesome?
Omni-channel
marketing
All this experience that you had as a customer is called ‘omnimarketing.’ And you can easily apply this to your coaching business.
Omnimarketing means having interactive points of contact everywhere a (potential) customer goes, both online and offline to find your brand. A brick and mortar store, a desktop/laptop computer, a mobile phone, street billboards, etc., are all different channels everybody uses to shop (either for products or services.) So, omnichannel marketing must aim to target a particular audience through all these channels, giving them an integrative experience.
Omni-channel
marketing
All this experience that you had as a customer is called ‘omnimarketing.’ And you can easily apply this to your coaching business.
Omnimarketing means having interactive points of contact everywhere a (potential) customer goes, both online and offline to find your brand. A brick and mortar store, a desktop/laptop computer, a mobile phone, street billboards, etc., are all different channels everybody uses to shop (either for products or services.) So, omnichannel marketing must aim to target a particular audience through all these channels, giving them an integrative experience.
Your Customer Lifecycle
Each demographic has a different way of interacting with brands. Following the shoes example from above, while a 60-year-old man might still do his research on the newspaper, a 15-year-old girl goes on Facebook and ask for
recommendations. So, you should track your audience’s consumer roadmap and see where it can be more effective to send your message.
Your Customer Lifecycle
Each demographic has a different way of interacting with brands. Following the shoes example from above, while a 60-year-old man might still do his research on the newspaper, a 15-year-old girl goes on Facebook and ask for
recommendations. So, you should track your audience’s consumer roadmap and see where it can be more effective to send your message.
It’s important to bear in mind a couple of key things before going all-in with omnimarketing:
Your Audience
You really need to work on researching your audience. Define who your target audience will be. How old are they? What do they do in their free time? What websites do they visit? What are their interests? See how other companies position their brands using marketing.
Even if your product/service is generic, it’s always important for your brand to target a specific audience.
Your Audience
You really need to work on researching your audience. Define who your target audience will be. How old are they? What do they do in their free time? What websites do they visit? What are their interests? See how other companies position their brands using marketing.
Even if your product/service is generic, it’s always important for your brand to target a specific audience.
Your Story
Most people nowadays are used to connecting with brands on a deeper level and they want to feel stories are relatable. Create a story that helps people understand why they should choose you over someone else, what action you expect them to take. It doesn’t have to be very long. Depending on your chosen channel, sometimes a simple phrase will do.
Besides, think about your strategy as a whole. How are you going to talk to your audience on social media? And on your blog? Are you creating an email marketing campaign? The message is different according to the goal of every channel.
Your Story
Most people nowadays are used to connecting with brands on a deeper level and they want to feel stories are relatable. Create a story that helps people understand why they should choose you over someone else, what action you expect them to take. It doesn’t have to be very long. Depending on your chosen channel, sometimes a simple phrase will do.
Besides, think about your strategy as a whole. How are you going to talk to your audience on social media? And on your blog? Are you creating an email marketing campaign? The message is different according to the goal of every channel.
If you’re still wondering whether you should follow omnimarketing strategies, here are some benefits:
Greater brand visibility
Every time a customer encounters your brand, they are offered a seamless and personalized customer experience. This leads to better brand visibility, which means greater customer loyalty.
Greater brand visibility
Every time a customer encounters your brand, they are offered a seamless and personalized customer experience. This leads to better brand visibility, which means greater customer loyalty.
Better consumer segmentation
You will get a better understanding of your customers because you can collect data from different channels. Later on, you can plan to offer them some upselling or cross-selling according to their needs.
Revenue increase
A recent study shows that 90 percent of Omnichannel shoppers expect their experience with a brand to be consistent across all devices and channels. These customers will engage with your brand in multiple areas giving them more opportunities to purchase online or offline.
Revenue increase
A recent study shows that 90 percent of Omnichannel shoppers expect their experience with a brand to be consistent across all devices and channels. These customers will engage with your brand in multiple areas giving them more opportunities to purchase online or offline.