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Haylee

How to Decide What to Delegate: A 5-Step Approach for Entrepreneurs

Every entrepreneur with a growing business will face this dilemma at some point: There’s more to do than hours in the day. You started your business lean, doing everything yourself, but this doesn’t seem feasible anymore if you want to keep growing.   Eventually, you realise that it’s time to start delegating. This is a big …

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The Ultimate Marketing & Business Automation Glossary: All Terms Explained

When entrepreneurs get in touch with marketing and business automation for the first time, they often find themselves in a jungle of terminology that everybody else but them seems to understand. That makes getting started even more intimidating. But, don’t worry. We’ve got you covered!  We’ve put together a comprehensive list of the most important …

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Keap Lite vs. Keap Pro vs. Keap Max – The Ultimate Comparison

When starting a business, many entrepreneurs rely on a manual “system” of scattered business cards, sticky notes, and excel spreadsheets to track their customer information. But soon, they get tired of not knowing who the hot and cold leads are and feel dread when they think about having to open and follow up on a …

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Infusionsoft By Keap vs. Active Campaign – Which CRM is right for you?

New business owners try to keep everything as lean and simple as possible when starting out. When you’ve only got a handful of customers, there’s no reason yet to adapt complicated tools and systems. A simple excel spreadsheet that organises your contacts could do the job.  However, as soon as your business starts to gain …

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How to set up automated lead nurturing and close more sales

In the first two blog posts of this series, we showed you how the customer lifecycle works and how to set up your automated lead generation process. If you haven’t read those posts yet, we’d highly recommend that you check them out to get fully up to speed.  By now you’ll have automatically captured leads …

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How to nail the customer experience for more referrals and upsells

“The biggest mistake organizations make is that they fall in love with their business or products and not with their clients.”  Tony Robbins hit the nail on the head with this quote. Your customers are the lifeblood of your business and essential for your continuous growth. After finding and securing new clients through your lead …

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