One of the joys of being in this business is getting to speak to successful entrepreneurs about the challenges they have when it comes to interacting with and attracting leads to their businesses.
One common thread that binds all of them is that they over-complicate what can be a simple process.
So, be honest, are you trying to do too much at once but not actually launching anything?
Seth Godin, the godfather of marketing, simplifies the marketing process in his book ‘This Is Marketing.”
He says:
1. Invent a thing worth making with a story worth telling and a contribution worth talking about.
2. Design and build it in a way that a few people will particularly benefit from and care about.
3. Tell a story that matches the built-in narrative and dreams of that tiny group of people; the smallest viable market
4. Spread the word
5. Show up – regularly, consistently and generously for years and years – to organize and lead and build confidence in the change you seek to make. Engage a tribe as you make it happen.
That means one product, one small and ideal audience, one story that unites audience and brand narrative and consistent delivery of value and support.
If your lead generation plan consists of multiple funnels, layers of products and grandiose maps of systems that will take teams to build, you’re overthinking it.
Take it one measured and thought out step at a time.
Implement.
Launch.
Test.
Then build on it.
